How to Engage Bloggers
2009, blogging, fossil, evergreen Leslie Bradshaw 2009, blogging, fossil, evergreen Leslie Bradshaw

How to Engage Bloggers

Consider your assets. Especially in the world of DC, issues can be complicated and / or obscure.  And, brands can have a hard time being relevant, even when they might want to be (ahem, orange juice… and the elections?!)  But don’t be discouraged.  This is where you get creative. 

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Indiana and the Friedman Foundation’s Generator Forum
evergreen, fossil, 2008, web 2.0 Leslie Bradshaw evergreen, fossil, 2008, web 2.0 Leslie Bradshaw

Indiana and the Friedman Foundation’s Generator Forum

Be inclusive, not just exclusive…. while launching C-SPAN’s Convention Hubs through TechCrunch and Mashable and Debate Hubs through ZDNetand Ars Technica was certainly effective, what sustained the success of these projects was the manual linking to blog posts, reaching out to a variety of bloggers over Twitter, email, phone and IM… and even reading blog and Twitter posts on air…

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What are the sounds a Web Community makes?
tech community, fossil, Washington DC, 2008 Leslie Bradshaw tech community, fossil, Washington DC, 2008 Leslie Bradshaw

What are the sounds a Web Community makes?

I have been enjoying participating in, learning from, and collecting my thoughts on the part longstanding part burgeoning-emerging DC new media/tech community. As I have said before, there are undoubtedly many many groups that meet, organize, take action, support one another, etc. that I have yet to discover, but am excited to do so.

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