Welcome to the Hitchhiker’s Guide for succeeding in this moment.

I’ve built, raised, scaled, sold, failed, pivoted, made magic happen, and led through change.

When we work together: I draw on ideas, relationships, and approaches from other planets to expand what is possible in yours.

Growth stalls when you reach the outer limits of founder sales, referrals, and previous assumptions.

This engagement focuses on understanding:

  • who your buyers are (and could be)

  • what problems they need solving

  • how they make decisions

Outcomes include:

  • updating your offers & offerings to meet the market

  • clarifying positioning and value

  • overall refinement of your go-to-market (channels, messages, ideal customer profiles)

  • increasing qualified pipeline

Best for:

  • founders, agency leaders, and revenue owners;

  • teams navigating plateaus, shifts in demand, or rising competition

Grow:
Revenue &
Market Resonance

Develop:
Leaders & Teams
That Perform

As markets shift, success depends on how well leaders and teams adjust, collaborate, and execute.

This program strengthens individual and collective abilities to:

  • uncover and act on insights - from customers, key stakeholders, competitors, and other market forces

  • decide and operate under changing conditions, often with new tools (esp. AI) and less resources (people, time, money)

  • leverage your strengths and develop areas that are impeding progress

Outcomes include:

  • market insights that unlock growth

  • stronger alignment across leaders and teams

  • career progression for leaders at any level

Best for:

  • leaders managing growth, transition, or increasing complexity;

  • teams responsible for doing more with less (and / or being asked to integrate AI into their workflows)

  • leaders and high performing talent looking to grow personally and professionally

Evolve:
Brand &
Relevance

The same forces reshaping institutions and markets are changing what people expect from the companies they buy from and do business with.

And while some shifts will define the next era, others will pass as quickly as they arrived. The opportunity is to build the clarity and flexibility to respond to both.

Together, we will:

  • assess which market and cultural shifts matter

  • sharpen your positioning for customers, investors, and talent

  • translate the strategy into narrative and creative direction

Outcomes include:

  • a differentiated, relevant market position

  • a stronger story for critical audiences

  • clear priorities for brand, content, messaging, and campaigns

Best for:

  • B2B and consumer brands at an inflection point

  • companies seeking renewed relevance or investor confidence

  • agencies positioning themselves, advising clients, and strategically growing key accounts

Set up a complimentary consultation

Book now

Services FAQ

  • Based on your needs, I am able to flex up or down in three ways:

    • operate solo

    • pair with trusted specialists from my network - ranging from freelancers, to agencies and tech-enabled solutions

    • through highly expert collectives - currently active in three:

      1. Team Uncommon - a collective of fractional Chief Growth, Marketing, and Operating Officers who embed seasoned executive leadership into independent agencies, helping prioritize strategy, solve operational friction, and accelerate revenue and market performance. (more at: https://www.uncommon.team/)

      2. ExCo Group - global group of experienced CEOs, board directors, and senior leaders providing executive coaching, mentoring, and leadership development to strengthen decision-making, owner mindset, and performance at scale. (more at: https://excoleadership.com/)

      3. XcelerateOne - a venture-building collective that brings startup execution and VC discipline inside established companies to uncover opportunities and build new growth engines. (more at: https://xcelerateone.com/)

  • I offer both.

    For strategy: I specialize in crafting actionable, insight-backed strategies that reflect your unique goals and challenges.

    Together, we’ll dig deep through immersive workshops, stakeholder interviews, and hands-on assessments of what’s working—and what isn’t—about your current offerings. From there, I’ll partner with you and your team to co-create a path forward, ensuring execution stays aligned with achievable, high-impact outcomes every step of the way.

    For execution: I maintain a highly trusted “collaborator ecosystem” to take you from concept to scale, providing expertise across:

    • Primary Research: Customer recruitment, buyer interviews, and market insights

    • Value Proposition Development: Crafting a compelling “why us” narrative

    • Category Design: Establishing your space in the market

    • Sales Enablement: Mapping key accounts and designing your sales process

    • Market Intelligence: Competitor research, market sizing, and business modeling

    • Content Creation: Thought leadership articles, video, podcast production, SEO & GEO, and PR

    • Branding & Creative: Creative direction, branding, and expert copywriting

    • Paid Media: Campaign creative and media buying (digital, print, OOH)

    With over 20 years of working in the fields of advertising, marketing, sales, communications, PR, and corporate innovation: my trusted network and I have you covered.

  • Growth: Revenue & Market Resonance

    • Fractional Chief Growth Officer
      Designed as a longer-term partnership via Team Uncommon. Typical engagements run 12+ months, allowing time to diagnose, reposition, test, and scale what’s working.

    • GTM Validation & Acceleration
      A focused, time-bound engagement to clarify market opportunity, buyer + user pains, positioning, offers, and initial go-to-market plan. Most programs run 8–12 weeks, depending on scope and access to buyers + internal stakeholders.

    Teams: Leaders & Teams That Perform

    • Workshops & Offsites
      Available as half-day or full-day sessions, with preparation and synthesis included.

    • Team Facilitation & Coaching
      Offered flexibly based on need and cadence, including day rate, hourly, or 3-, 6-, or 12-month programs for sustained impact.

    Brands: Evolution & Relevance

    • Positioning and relevance engagements typically run 6-10 weeks, depending on the depth of research and number of stakeholders involved.

    • To maintain momentum, I often bring in trusted fractional or freelance partners, or help place the right full-time talent for ongoing execution.