Warnings against “efficiency” and “optimization” date back millennia
living idea, unoptimized, 2025 Leslie Bradshaw living idea, unoptimized, 2025 Leslie Bradshaw

Warnings against “efficiency” and “optimization” date back millennia

What started as a birthday reflection on living less “optimized” has turned into a rabbit hole: a cross-century search for who else has challenged the cult of efficiency. This post gathers those voices -from Sappho to the Luddites; hooks to Doctorow- into a living bibliography of unoptimization, an ongoing project I’ll keep expanding as new resonances and missing voices emerge.

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What does it mean when meaning evolves?
2025, fossil, living idea, evergreen, blogging Leslie Bradshaw 2025, fossil, living idea, evergreen, blogging Leslie Bradshaw

What does it mean when meaning evolves?

Along the way we begin to think. We try on, reject, and are inspired by the thoughts, words, gestures, and expressions of others. We are rewarded, punished, and surprised by how we put shape and texture around our thoughts in a variety of scenarios: with coworkers, in romantic relationships, for online "communities".

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The Making of a Pinot Noir Vineyard: Leslie Bradshaw Interviews Jim Bradshaw
2011, Bradshaw Vineyards, family, living idea Leslie Bradshaw 2011, Bradshaw Vineyards, family, living idea Leslie Bradshaw

The Making of a Pinot Noir Vineyard: Leslie Bradshaw Interviews Jim Bradshaw

During a chance conversation with an old high school chum, who happened to be a fine wine salesman in Oregon, we decided to broaden our horizons seeing an opportunity to get into a relatively new and very promising wine growing region. We “kicked a lot of dirt” up and down the Willamette Valley and found the perfect spot to not only raise premium wine grapes but also to raise our “premium” children, Leslie (you) and Jennifer.

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