What does it mean when meaning evolves?
Along the way we begin to think. We try on, reject, and are inspired by the thoughts, words, gestures, and expressions of others. We are rewarded, punished, and surprised by how we put shape and texture around our thoughts in a variety of scenarios: with coworkers, in romantic relationships, for online "communities".
How to Engage Bloggers
Consider your assets. Especially in the world of DC, issues can be complicated and / or obscure. And, brands can have a hard time being relevant, even when they might want to be (ahem, orange juice… and the elections?!) But don’t be discouraged. This is where you get creative.