What agencies can learn from SaaS sales motions
But when it comes to sales, arguably the most important pieces of growing a business, SoDA agencies and SaaS companies couldn’t be more different. SaaS companies have a level of sales discipline, go-to-market execution, and unabashed ambition that I’ve heard said from agency leaders to be some combination of “too salesy,” “vulgar,” and, well, just, “not for us.”
The Occam’s razor of pipeline tools
Why do I continue to use the Turtle Ventures Pipeline Tracker? Because it…
…allows me to easily make entries, without the cumbersome layers of an opinionated software tool.
…is native to the Google Business Suite I am in all day - no need to login to another tool.
…is a less intimidating entry point for team members who don’t come from with a deep sales or marketing background.
…keeps me from automating too much too soon - the manual nature of it means I am closely connected to the story it is telling.
…helps me know when I’m ready to invest in a tool (and which data to bring over when I do).
What does it mean when meaning evolves?
Along the way we begin to think. We try on, reject, and are inspired by the thoughts, words, gestures, and expressions of others. We are rewarded, punished, and surprised by how we put shape and texture around our thoughts in a variety of scenarios: with coworkers, in romantic relationships, for online "communities".
I will be talking Big (Beautiful) Data at Stanford
My topline POV: the investment to date in the big data space has been "under the surface"… [this] focus means that the financial, recruitment and even cultural emphasis on engineers comes at the cost of top designers.