The Content Grid

One of the projects that I have been working on recently is the Content Grid.  First established as a back-of-the-napkin idea for my friend / mentor / client Joe Chernov to evolve his role from Global Communications and Social Media Director to Director of Content at Eloqua, the j3 team helped further flesh out the concepts behind the graphic and the visual representation itself.

The graphic that started it all - sketched by Joe Chernov, designed (I believe?) by Robin Richards.

So what is this thing? Some great posts to check out on the subject:

• Official announcement post from Joe on the Eloqua “It’s All About Revenue” blog

• My Guest Post on TECH cocktail “Content = Design“

• My Guest Post on Social Times “Strategizing Beyond Twitter and Facebook“

• Eloqua’s Thank You Post

• My initial blog post on the j3 blog

• The head of Ford’s social media, Scott Monty, also has a great write-up