The Occam’s razor of pipeline tools

Why do I continue to use the Turtle Ventures Pipeline Tracker Because it…

…allows me to easily make entries, without the cumbersome layers of an opinionated software tool.

…is native to the Google Business Suite I am in all day - no need to login to another tool.

…is a less intimidating entry point for team members who don’t come from with a deep sales or marketing background.

…keeps me from automating too much too soon - the manual nature of it means I am closely connected to the story it is telling.

…helps me know when I’m ready to invest in a tool (and which data to bring over when I do).